NEWS

The New E-Class. was officially unveiled at the end of 2023 in a grand launch event, featuring three models: E200 Luxury, E300 AMG Line, and E300 Exclusive.

For this event, CMI collaborated with the OneSong Orchestra, led by Lee, Che-Yi. The orchestra elegantly revealed The New E-Class. with the enchanting music "Yeah lei Shang(夜來香)," highlighting the car's luxurious, dynamic, and noble character and capturing the attention of the entire audience. The orchestra's performance also showcased a variety of musical styles, seamlessly blending elements from both Eastern and Western cultures, creating a truly unique and captivating atmosphere. The audience, enthralled by the performance, enthusiastically called for an encore.

Our guests enjoyed the subsequent dinner banquet. CMI has also thoughtfully prepared The New E-Class specially designed wine by a local artist as a gift.  This event was not just a car launch but an elegant experience, marking an unforgettable moment for the new model's debut.          

The culmination of the "2023 CMI Trophy" at Kaohsiung's Xin Yi Golf Course on 10/27 marked a resounding success. Our heartfelt congratulations go to the KaoPing Branch for clinching the team championship, and applause is deserved by all the commendable awardees!

The CMI Trophy is an annual event that includes individual and team competitions among branches. It integrates the concept of environmental sustainability by showcasing the all-electric EQE 350 4MATIC SUV, a crossover for the ages that attracts VIPs to take a closer look between holes. This year, we were thrilled to organize this event that captivated over 160 dedicated CMI car owners. Beyond a mere competition, participants relished thrilling challenges and vied for fantastic prizes, including several hole-in-one opportunities to win "The new A-class." offered by CMI! Additionally, entertaining hole challenges peppered the tournament, with successful challengers earning delightful gifts, infusing a sense of joy into the competition.

The competition concluded successfully under the midday sun, and after a short break, guests arrived at the golf course restaurant for the luncheon and award ceremony. The award ceremony began with Mr. S.J. Yong, Managing Director of CMI Group, expressing gratitude to all distinguished guests for their ongoing support and best wishes. The guests also enjoyed mesmerizing live band performance and a sumptuous banquet. The climax of the luncheon was the awards announcement, representing the epitome of honor and serving as the flawless end to this extraordinary tournament.

At last, we extend our sincere gratitude to the esteemed guests whose presence added immense value to this unforgettable yearly occasion. Looking forward to the delight of coming together again next year!

From August 12th to August 27th, 2023, Mercedes-Benz China hosted special weekend events – the Star Challenge by Mercedes-Benz – exclusively for female car owners at selected showrooms. Female car owners were invited to join this unique event blending d test drives with cardio boxing. Our goal was simple: to offer car owners a chance to relax their minds and bodies through physical activity, fostering joy, reducing anxiety, and providing a much-needed respite from their hectic lives.

At the heart of this event was cardio boxing, led by professional fitness trainers who guided female car owners through a dynamic fitness experience. Cardio boxing combines elements of boxing and aerobics to deliver an intense cardio workout that also builds muscle endurance, leading to effective fat-burning. Beyond its cardiovascular benefits, this exercise regimen targets various muscle groups, including the arms, back, chest, core, hips, and legs, promoting overall coordination and body sculpting. The session began with an aerobic warm-up to increase heart rates, gradually introducing boxing moves such as shadow boxing and squats to enhance muscle endurance. To conclude the event, participants engaged in movements akin to punching a sandbag to help create a sculpted physique.

Our event venue featured a transparent acrylic signing board with a subtle gradient, serving as the central visual element. Surrounding these boards, we arranged irregularly shaped orange decor items and stacked cubes to enhance the overall ambiance. In the activity area, we infused an amber color scheme, and we used pillars to suspend boxing ropes, recreating the atmosphere of a real boxing ring. To complete the experience, we added boxing accessories, championship belts, and gloves, and a hanging sandbag provided guests with a perfect photo opportunity to commemorate the event.

Each participating VIP received a sports towel that could be used during the event or taken home for future workouts, allowing Mercedes-Benz to be part of their fitness journey. To cater to post-workout nutritional needs, we provided delectable snack boxes. In addition, our event sponsors generously offered hydrolyzed whey protein and sparkling mineral water, ensuring participants could quickly replenish energy and nutrients after their workout and experience Mercedes-Benz’s dedication to car owners.

We'd like to extend our sincere gratitude to Hengstyle for their sponsorship. As a special post-event treat, we drew a raffle, and six lucky car owners took home a SodaStream sparkling water maker! Furthermore, our Mercedes-Benz showrooms showcased a wide range of models for VIPs to explore on site, including the latest models, SUVs, luxury models, and the electric EQ series. This allowed our esteemed guests to experience the cutting-edge technology and the safety and comfort features that Mercedes-Benz models offer, creating cherished memories of the event.

As the COVID-19 pandemic subsided, we wanted to strengthen the emotional bond with our valued Mercedes-Benz owners and convey our heartfelt appreciation for their unwavering support and care throughout the years. That's why, in late July 2023, we hosted the enchanting "Mercedes-Benz Midsummer Star Feast." This exclusive event welcomed distinguished guests to a sophisticated French restaurant and venue, where they indulged in exquisite cuisine perfectly paired with fine wines. The atmosphere was enhanced by the enchanting melodies of a flute, all within the backdrop of warm and elegant French-inspired decor. It was a night that drew Mercedes-Benz owners closer to our brand, adding a delightful touch of warmth and creating timeless, romantic memories.

To ensure customer privacy and provide an esteemed experience, our teams arranged for the delivery of EQS and S-Class models, among other luxury vehicles, from our sales representatives to the customers' homes. We were delighted to have the prestigious luxury watch brand IWC Schaffhausen as a sponsor. Upon check-in, guests were greeted with champagne and had the opportunity to view a selection of premium timepieces on display, inviting Mercedes-Benz owners to appreciate and possibly adorn themselves with these exquisite accessories.

For this special occasion, our head chef ingeniously infused the essence of Mercedes-Benz into the culinary creations. Using the finest ingredients, precise cooking techniques, and a balanced flavor profile, the entire gastronomic feast was not only complete but also soulful. It reflected the same craftsmanship and high-quality standards that the Mercedes-Benz brand is known for. Through a multi-sensory, immersive experience encompassing taste, sight, touch, and sound, we garnered unanimous praise from our esteemed guests.

To allow discerning individuals to personally experience the extraordinary charm of such top-tier luxury vehicles such as the S-Class and the intelligent electric vehicles EQS and EQE, Mercedes-Benz Taiwan launched a nationwide test drive experience from June 1st to June 16th. The event took place at five-star hotels and venues such as the Renaissance Taipei Shihlin Hotel, Le Méridien Taipei, The Westin Tashee Resort Taoyuan, DIN YUE Restaurant Taichung, Silks Place Tainan, and InterContinental Kaohsiung, inviting VIP guests to immerse themselves in the pinnacle of intelligent control and cutting-edge technology.

In addition to providing multiple test drive and display vehicles, including the EQS 450, EQE 300, S-Class S350, S450, a special highlight of the event was the presence of the AMG luxury performance electric vehicle, the EQE 43, offering guests a unique driving experience. Depending on the session, during the registration and consultation period, guests were treated to breakfast, and exquisite lunch, or afternoon tea.

Apart from experiencing the comprehensive evolution of cutting-edge electric flagship vehicles in terms of technological innovation, efficiency upgrades, and luxurious comfort, test drive participants were also presented with exquisite Mercedes-Benz gifts as a token of appreciation, aiming to leave them with an unforgettable test drive experience.